Bielen Produkten strengthens BOMA: with passion for quality, customer focus, and trust
From January 2026, Bielen Produkten and BOMA are joining forces. Together, we are building a strong future with one shared goal: offering customers solutions that are simple, smart and enjoyable. This will allow us to support our customers even better in the future.
Stronger together for the customer
Through this integration, Bielen Produkten brings additional expertise and experience in hospitality and leisure to BOMA. By combining our knowledge and resources, we are elevating our joint offering to a higher and broader level.
What are the benefits?
- The same trusted Bielen team remains in Hasselt, now supported by the BOMA team.
- Digital tools like the BOMA in the Pocket app make ordering via barcode scanning and follow-up easier than ever.
- Order more sustainably thanks to the unique BOMA eco score.
- Digital environment plans provide tailor-made cleaning solutions.
- A broader range with sustainable cleaning solutions, innovative machines, and robotics.
- Approval flows and reporting customized to your organization.
About Bielen Produkten
The story of Bielen Produkten began in 1960, when Henri Bielen founded his one-man business in Hasselt. With a focus on quality and service, the company grew into a trusted name in washroom hygiene, cleaning, and hospitality.
Under the leadership of the second generation, with Bart Bielen at the helm, Bielen continued to innovate and expand. Today, a strong team of more than forty employees stands ready to support customers with the same personal approach as always.
About BOMA
BOMA was founded in 1974 by Walter Bresseleers and Frank Wildiers, growing from a small distributor of brushes and mats into a leading player in the Benelux. Its mission is clear: to make cleaning and hygiene simple, smart, and fun.
Today, BOMA offers a complete range of solutions, supported by intelligent digital tools and a strong focus on sustainability.
What makes this collaboration so powerful?
Bielen Produkten and BOMA share the same passion and drive. They build on years of expertise and have a clear focus: supporting customers in the best possible way. By joining forces, we expand our offering and provide even more total solutions for hospitality, cleaning, and hygiene.
Gert Bresseleers, CEO of BOMA:
"With the integration of Bielen Produkten, BOMA is taking an important step forward. Bielen's customers now gain access to a broader assortment, innovative solutions, and our smart digital tools. BOMA's customers also benefit from this collaboration: they gain Bielen's long-standing expertise and an extended product range for hospitality and leisure. Together, we strengthen our service."
Want to learn more about this collaboration?